NIELS RUIJS
Niels has built Essential Basics together with Marit and is responsible for the general state of affairs. He is a Certified Pedorthist and knows a lot about feet. Niels is an avid snowboarder and kitesurfer, likes to play tennis with his friends and can also a regular gym visitor. He is also doing fun things with his two sons.
MARIT ONRUST
Essential Basics started in 2004 and is co-owner of Essential Basics. Marit has an advisory role and helps with strategy development. You will regularly find her on the yoga mat, like to take a walk in the woods, play tennis and love to cook.
BJARNE STOUTHART
Bjarne works at Essential Basics as a junior account manager. He mainly focuses on the sales of VSSL and Superfeet but knows a lot about technical materials so will also support Arc’teryx. His enthusiasm and energy are contagious! Bjarne loves outdoor sports and can regularly be found in the gym for an hour of spinning.
INGE NANNES
Inge is responsible for Arc’teryx dealer service. In her free time, Inge likes to work for others, or you can find her on the tennis court. You can contact her with all questions regarding Arc’teryx.
TINEKE KOPER
Tineke arranges everything in the field of finance and insurance. For questions about debtors or creditors, you must, therefore, be with her. Tineke likes to cook well and cycles a lot.
ABOUT ESSENTIAL BASICS
Essential basics was founded in 2004 by Marit Onrust. Essential Basics is an experienced agency and distributor of high-quality and exclusive brands. Essential Basics takes care of the sales, marketing and distribution of the brands, Arc’teryx, Db, MiiR, Norda Run, Snowpeak, Stereo Skis, Superfeet, Veilance, Volumental and Vuori.
Our primary objective is to propel the brands towards success in the market by strategically aligning the right products with the appropriate customer base within an optimal environment. We are dedicated to ensuring that the narrative and values of the brands resonate effectively with the end-customers, creating a seamless connection between the brand and its audience.